By Emeka Aginam
The world's leading brand consultancy, Interbrand, in its 2015 Best Global Brands report has named Huawei as one of the top hundred brands globally.
Following its debut on the 2014 list as the first mainland Chinese brand, it would be recalled Huawei was among the top brands in last year report.
According to Interbrand, "Huawei is once again a highlight in the 2015 Best Global Brands report released by Interbrand. Its brand value, approximated at 5 billion US dollars, increased by 15 percent compared to a year ago.
In Interbrand's annual report, it is also one of the fastest rising brands in the technology sector, climbing from ninety four to eighty four in ranking.
Huawei's significant progress is not a result of luck. Everything has stemmed from the belief that customers always come first, and the persistence in providing value-driven products and services. Through their brand campaign,
Huawei outlines 'a better connected world' and clearly illustrates how innovative ICT products, services and solutions not only break the boundaries of time and space to create smoother connections, but also enable the transformative evolution of enterprises and industries to drive progress in the world."
The Huawei's 2014 annual report was an indicative that the company maintained robust growth in all business segments.
In 2014, it recorded US$46.5 billion in annual revenue, a YoY increase of 20.6%. Net profits reached US$4.5 billion, a YoY increase of 32.7%. Thanks to its robust growth worldwide and continuous innovation in products and services, Huawei's brand has grown steadily both in value and influence.
"Staying customer-centric and creating value for customers form the foundation of Huawei's brand," said Kevin Zhang, Huawei's Corporate Marketing President, adding that, "We aim to achieve US$100 billion in annual revenue in five years. Any company that lacks ambition cannot go far."
Over the past two decades, Huawei has connected one-third of the world's population, with its information networks covering more than 170 countries and regions. In order to utilize transformative trends in the future, Huawei is increasing investment in innovative technologies, such as cloud computing, Big Data, 5G, SDN, and NFV. By pushing the limits of technology, Huawei is well positioned to seize opportunities in the digital era. It strives to provide full connectivity between people, between people and things, and between things. It will also continue to deliver innovative products to individual users, businesses, and organizations.
As indicated by Interbrand's professional evaluation in the 2015 Best Global Brands report, Huawei has progressed well over the past year in all its three major business segments carrier, enterprise, and consumer.
Its strong R&D capacity, forward-looking strategic plan, and open innovation have contributed greatly to its brand responsiveness, relevance, and presence.
The company has maintained steady growth in the carrier market. This can be attributed to three factors: continued investment in 4G networks in China; investment in network capacity expansion driven by global data traffic growth; and ICT investment driven by carriers' digital transformation.
In the enterprise market, Huawei's innovative products and solutions have laid a solid foundation for the company's competitiveness, and are widely acknowledged by customers. As a result, Huawei is accelerating its growth in the enterprise market. This growth momentum is further fueled by the widespread adoption of Huawei's flagship products and solutions (e.g. cloud computing, storage, and agile networks) in both domestic and overseas sectors, such as smart cities, finance, education, and ISP.
In the consumer market, Huawei's quality products with superior user experience have enabled the company to become the brand of choice. So far, Huawei has secured a strong footing in the mid-range and high-end device market. Its high-end smartphones especially Mate7, Mate S, and P8 – and Honor smartphones have made solid progress. These developments have allowed Huawei to enjoy quality and sustainable growth in the consumer business.
Amid a wave of ICT convergence, interdependency and co-existence are essential for different industries, products, services, and brands. Close collaboration is required to build a more prosperous ICT industry.
Huawei is committed to creating an open ecosystem. Open partnership has allowed the company to complement its capabilities and exchange energy with the rest of the world.
With an open mindset, Huawei has collaborated closely with its partners in areas such as cloud computing, SDN, NFV, and 5G, aiming to jointly drive industry development.
At Huawei Cloud Congress 2015, Huawei announced its cloud ecosystem strategy, which focuses on IT infrastructure, software platforms, and enterprise cloud services.
The company is dedicated to building a more robust cloud ecosystem with its partners, including infrastructure providers, application developers, channel partners, integrators, and independent software vendors.
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