expanding its impact in the e-commerce industry
by establishing MyMall Nigeria. MyMall Nigeria is
essentially for Small and Medium Enterprises
(SME) operators to sell and market their goods
and services. It is designed for all categories of
products and can be accessed from any part of
the world.
This online mall is different from other e-
commerce platforms currently in the market in a
number of ways; it is merchant-focused, backed
by Ecobank, a trusted financial institution with
vested interest in SMEs and managed by a
partner, Netplus Advisory Services which has
substantial experience in the ecommerce space.
Registered merchants have access to own
personalized web stores, logistic support for
delivery of goods purchased online, inventory
management system and a secured payment
platforms for goods.
There are also international trade opportunities to
market their products to the whole world and
collect sales proceeds with ease. The platform will
also be supported with digital marketing
solutions, provide opportunities for business to
business, business-to-consumer and consumer-
to-consumer sales, among others.
This new offering from Ecobank is indicative of
the already successful Ecobank SME club which
has significantly impacted a number of SMEs by
providing expert guidance and tools to properly
establish and succeed at running an SME.
Perhaps most important and unique is the
exposure that MyMall Nigeria gives its merchants
and customers alike simply by living up to its
'Pan-African Bank' strategy. Ecobank with its
presence in 36 African countries will in the long
run be able to grant access to merchants from
other countries to sell their products online using
the platform.
I
n the same vein, customers have a diverse
collection of merchants to shop from.
MyMall
Nigeria helps to bridge the gap between
merchants and customers across different
borders in Africa. In the burgeoning e-commerce
industry in Nigeria, MyMall hits all the right notes
for both merchants and customers by offering
convenience, security, ease of transaction,
payment options, logistics and visibility.
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