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[youtube https://www.youtube.com/watch?v=mpfeWYIAmfc]
Earlier in September, Forbes Africa released its exclusive interview with Nigerian music producer and record label boss, Don Jazzy.
In the interview anchored by Peace Hyde, Don Jazzy made some salient points which we’ve outlined for you in 11 quick points.
1. Home is where the talent is
According to the music mogul, he grew up in a very musical family where he learnt everything he knew about music from his father teaching.
Lesson: You can find talent at your most comfortable location.
2. Never underestimate the power of small beginnings
Don Jazzy was once a security guard, worked in MacDonald’s and also spent long hours waiting in line to get a job at a construction site in the UK before finding his feet in the music business.
Lesson: Your current situation does not determine your final outcome, so keep pushing until that break happens.
3. Relationship is key
The worst day in business for Don Jazzy was the decision to end the decade long relationship with former business partner D’banj.
Lesson: It is important to build strong relationships if we want to succeed in business.
READ: ‘My worst day in business was when Mo’hits split up’ – Don Jazzy reveals
4. Understand your home-grown advantage
According to Don Jazzy, staying in touch with his African roots and making music for the continent was more important than joining an international label which his former business partner wanted to do.
Lesson: Always stick to what gives you the most advantage and you will succeed.
5. Always expect the unexpected
Don Jazzy never expected his beautiful relationship with D’banj to ever end, but it did and it changed the course of life.
Lesson: Change happens. Always be prepared for it.
6. When one door closes, open a window
It is important to always have a plan B. When Mo’hits Records became no more, Don Jazzy created the Supreme Mavin Dynasty and rebranded himself and his team to take them to the next level.
7. The Media can be a gift and a curse for business
According to Don Jazzy, a major problem was the media and how much influence they had on the break-up with his former partner.
Lesson: Given the fact that the media is a strong driving force in the entertainment industry, you have to know how to take the good, the bad and the ugly.
8. The product is key
When everything failed, Don Jazzy had to introduce a new product to the market, and the Mavins were born.
Lesson: Having the right product for your target audience is key!
READ: Will Don Jazzy really lose the Mavin 2.0 trio?
9. Passion is the most important ingredient in business
Lesson: In Don Jazzy’s words, ‘Never follow money but rather focus on what you are most passionate about and the money will follow’.
10. R E S P E C T
Lesson: The mogul recommends staying humble and level headed if you want to succeed in business.
11. Be True to Yourself
Lesson: ‘Self-belief is very important as an entrepreneur because you are the only one that can make the vision you have become a reality’, says Don Jazzy.
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